Social media has evolved massively in the recent years. The social interaction online was mainly based on “friendships.” So if anyone wanted to brag about his social circle, he used to tell how many ‘friends’ he has on Facebook Inc (NASDAQ:FB), My Space or any other social network. But this ‘friendship’ model on social media platforms seems to be getting fainter now after the deep penetration of Twitter Inc (NYSE:TWTR)’s ‘Follow’ model. In an article on ReadWrite, Thomas Oven said that almost every social media website is now trying to adapt Twitter Inc (NYSE:TWTR)’s model of interaction, which is based on the fact that you don’t have to be ‘friends’ with someone you are interested in. You can just follow and check what the other person is up to. The ‘Follow’ model is more seamless, quick and gives you more opportunities to interact online without being awkward. Social media networks like LinkedIn Corp (NYSE:LNKD) and Foursquare have recently adapted this feature on their websites.
“Foursquare has also eliminated the notion of ‘friends.’ You now follow people you’re interested in to see the tips they leave, but there’s no requirement that they follow you back,” said Oven.
LinkedIn Corp (NYSE:LNKD) recently added a ‘Follow’ button for its multi-million user base. By following anyone on LinkedIn Corp (NYSE:LNKD), you can get updates about any business-oriented essays and articles published by the person.
Oven thinks that Twitter Inc (NYSE:TWTR) has set this trend of following and everyone is now following Twitter Inc (NYSE:TWTR)’s model. He said that Pinterest also has adapted the ‘follow’ model, the only difference is that in Pinterest, you follow the people’s boards, not the people directly.