Many UHD TVs Don’t Pass Netflix, Inc. (NFLX)’s Certification Program


Contrary to popular opinion, a lot of new UHD TVs in the market can’t play Netflix, Inc. (NASDAQ:NFLX)’s 4K videos, even though they have built in HVEC decoders. An article from ConsumerReports was published on Yahoo! Finance, elaborating on this issue.

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The team at ConsumerReports tested the latest batch of 2014 Tvs and found out that some of them don’t play Netflix, Inc. (NASDAQ:NFLX)’s 4K streams. Models from all the major consumer electronics brands like LG Electronics, Samsung, and Sony were able to play the 4K videos. A TV from another major brand, Panasonic’s TC-58AX800 was not able to play the Netflix, Inc. (NASDAQ:NFLX)’s 4K streams.

The article also revealed that Netflix, Inc. (NASDAQ:NFLX) has its own certification programs that TV manufacturers must pass in order for their TVs to be able to receive Netflix 4K videos.  Netflix, Inc. (NASDAQ:NFLX)’s certification program examines things like the picture quality (whether the 4K streams from a particular model look good enough) and whether the TV (and the HEVC chipset it uses) supports a wide range of colors.

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