Contrary to popular opinion, a lot of new UHD TVs in the market can’t play Netflix, Inc. (NASDAQ:NFLX)’s 4K videos, even though they have built in HVEC decoders. An article from ConsumerReports was published on Yahoo! Finance, elaborating on this issue.
The team at ConsumerReports tested the latest batch of 2014 Tvs and found out that some of them don’t play Netflix, Inc. (NASDAQ:NFLX)’s 4K streams. Models from all the major consumer electronics brands like LG Electronics, Samsung, and Sony were able to play the 4K videos. A TV from another major brand, Panasonic’s TC-58AX800 was not able to play the Netflix, Inc. (NASDAQ:NFLX)’s 4K streams.
The article also revealed that Netflix, Inc. (NASDAQ:NFLX) has its own certification programs that TV manufacturers must pass in order for their TVs to be able to receive Netflix 4K videos. Netflix, Inc. (NASDAQ:NFLX)’s certification program examines things like the picture quality (whether the 4K streams from a particular model look good enough) and whether the TV (and the HEVC chipset it uses) supports a wide range of colors.