Microsoft Corporation (MSFT) Challenges Google Inc (GOOGL) with New Features in Bing Ads

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Microsoft Corporation (NASDAQ:MSFT)’s Bing is trying  hard to leave its mark in the global ads business for many years. Google Inc (NASDAQ:GOOGL) currently stands tall as an authority in advertisement industry due to its excessive market penetration. Microsoft Corporation (NASDAQ:MSFT)’s Bing has started to rise with a good pace. Last month, David Pann, general manager of Microsoft Corporation (NASDAQ:MSFT)’s Search Network said that clicks on Bing ads are up 30% from a year ago, and mobile ad clicks jumped 133%. Bing has introduced some of the alluring and useful features of its ads for the investors, users and general public in a video.

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According to the video, Bing is working harder to craft optimized ads and business promotion strategies for its users. Microsoft’s Bing came up with a new feature called ‘Auto-Tagging,’ through which you can track your business campaigns and ads more easily. Bing automatically tags the ads based on the smart algorithms working on the backend. The second feature explained in the video is “Automatic Insertion Orders”. You can create insertion orders using Bing online just by giving dates and budget. Using this feature of Microsoft’s search engine ads, you can get rid of emailing and faxing insertion orders.

Bing is also taking keywords planning to a next level. You now have access to 250,000 keywords and you can easily change and manage your keywords campaign at any time using the Bing search engine. Bing is also planning to launch a new, revamped and lively interface for its ads page. Navigation, tracking and searching will be improved in the new version of Bing ads.

“Top Mover” is another new feature of Bing ads, which keeps you updated about the top performing keywords and other factors that are affecting your marketing campaign. You can also use of the suggestions offered by Bing in the “Opportunities” tab of Ads page in which you can find out ways for improving and refining results of your ad campaign. “Bid Landscape” is another great feature of Bing ads which tells you the bid details along with impressions and number of clicks and gives you estimations about the likely success or loss in the campaign. Microsoft Corporation (NASDAQ:MSFT) is all beefed up to challenge Google Inc (GOOGL) in ads business in the coming years by expanding Bing’s capacity and usage.

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