In a Bloomberg video about the research capabilities of Microsoft Corporation (NASDAQ:MSFT), researchers from Microsoft Research speak about the increasing need for research on changing environmental conditions and their probable impact on businesses around the globe.


One of the things that Lucas Joppa, a research scientist at the Cambridge-based research center remembers doing as part of his research work for Microsoft is feeding meat to crocodiles with tiny GPS devices planted inside the pieces of meat. Lucas’ job at Microsoft Research deals with making tiny and powerful GPS tracking devices which can be used to follow endangered species in various wildlife reserves.

“All of that information can be co-related together to help empower the world’s scientific bodies to better understand bio-diversity crisis.”

Meanwhile, Drew Purves from Microsoft research helps in harnessing Microsoft Corporation’s (NASDAQ:MSFT)’s technological and data-driven capabilities in understanding the environment, as well as the impact of climate change.

“So there is almost no company that you can think of that shouldn’t be placing their decisions within environmental context,” said Purves. According to Purves, governments and companies are still finding it hard to get easy access to such information on the environment and that whatever information is currently available is also not completely reliable.

Microsoft Corporation’s (NASDAQ:MSFT) has been investing more than $9.5 billion in research and development and around 1,100 scientists and engineers who are part of its research initiative. Meanwhile, Andrew Blake, the lab director of Microsoft Research, calls this initiative as ‘blue sky research.’

Bloomberg reported that even though the sales of Microsoft Corporation (NASDAQ:MSFT) are nearly half that of its rival Apple Inc. (NASDAQ:AAPL), its team of researchers look to be well committed to inventing something which is unique and which can prove to be the next big thing in the space of information technology.

Meanwhile, the website of the research unit of Microsoft shows that it is involved in multiple areas of research which include Algorithms and Theory, Computer Systems and Networking, Data Mining and Management, Human-Computer Interaction, Health and Well-Being and much more.

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