In an article on Business Insider, it was reported that Microsoft Corporation (NASDAQ:MSFT) is gearing up to land a new era of innovation and strategic shift in 2015. Since Satya Nadella arrived in the CEO office of Microsoft, the company has experienced massive changes, both in working dynamics and product curve. Before Nadella, there was no concept of cross-platform support or different versions of Office. But Microsoft Corporation (NASDAQ:MSFT) made some drastic changes recently.
The source said that Microsoft Corporation (NASDAQ:MSFT) launched Office for iPad, even before Office for Windows tablets. Microsoft Corporation (NASDAQ:MSFT) CEO has said that ‘productivity’ will be the vital factor around which the company’s efforts will be fixated. Deals with Dropbox, Cloud platform support, mobile business and many other changes reflect that the Redmond giant is heavily shifting its focus towards productivity and user base.
In Microsoft Corporation (NASDAQ:MSFT)’s new shift of strategy, there lies a threat. In an effort to inculcate Android, iOS and other platforms, Microsoft Corporation (NASDAQ:MSFT) appears to be losing its grip on Windows, its core business. The source quoted an expert, who has recently warned the company that if it doesn’t start improving Windows, there will be an exodus in the most faithful line of its customers.
The source said that Microsoft Corporation (NASDAQ:MSFT) has lost the mobile business battle. Windows phones are performing poorly in terms of sales and popularity. Nadella has made a smart move by opening up Windows mobile platform for other mobile OS. Redmond giant is walking on thin lines and 2015 will be crucial regarding its product strategy and long term goals.
As of 30 June 2014, Ken Fisher’s Fisher Asset Management hold around 17.7 million Microsoft Corporation (NASDAQ:MSFT) shares.