Microsoft Corporation (NASDAQ:MSFT)’s Stephen Elop hinted earlier this year that the company would launch a Windows 10 powered mobile device very soon. A new leak has also claimed that Microsoft is making two new mobile phones which will have bigger screen and improved camera. This leak, if true, shatters the reports which claimed that Microsoft Corporation (NASDAQ:MSFT) has given up on the mobile sector. But there are still some experts who think that Microsoft has lost the battle in mobile sector since long. Ben Wood, chief researcher at CCS insights, says that apart from Apple and Samsung, every company is becoming a ‘background’ noise in the smartphone market. He thinks that time is over for Microsoft Corporation (NASDAQ:MSFT) because Apple, Samsung and Chinese smartphone players have taken over the market.
But Microsoft Corporation (NASDAQ:MSFT) is not giving up. It is eying for Windows 10, the new mobile OS which will have the space for ‘universal apps’—apps which run with the same interface irrespective of the device. Currently, Microsoft Corporation (NASDAQ:MSFT)’s share in the global mobile sector is only 3%. The company has also revealed its plans to launch a new tool which will help the mobile app developers in ‘converting’ their iOS and Android apps to Windows mobile platform.
An article on CNBC quoted an expert who thinks that innovative hardware along with Windows 10 is the key regarding Microsoft Corporation (NASDAQ:MSFT)’s chances in the mobile sector. For now, the future is bleak for Microsoft.
As of 30 June 2014, Ken Fisher’s Fisher Asset Management hold around 17.7 million Microsoft Corporation (NASDAQ:MSFT) shares.