Microsoft Corporation (NASDAQ:MSFT) recently launched a low end phone, called the Nokia 130. The phone has been priced at $25 and is primarily targeted at the emerging markets. Re/code revealed this in one of its posts. Earlier this year, Microsoft Corporation (NASDAQ:MSFT) had announced its plan to discontinue Asha phones and shift its Android-based Nokia X to Windows. Most people after that move expected that Microsoft Corporation (NASDAQ:MSFT) will be leaving the low-end phone business entirely.
The new phone, Nokia 130, has all basic features of a phone along with an FM player and a flashlight, but lacks an internet connection. The phone can also play digital music and movies. Microsoft Corporation (NASDAQ:MSFT) has placed this phone in between an even more basic Nokia 105 and Nokia 220, a phone that has Internet connectivity. With the launch of this phone, Microsoft Corporation (NASDAQ:MSFT) will have the opportunity to address another segment of the market, like developing countries, as well as further explore the markets in developed states, by addressing consumers that are looking for a second phone.