Microsoft Corporation (NASDAQ:MSFT)’s David Alexander has said that the new Microsoft Office Sway software was made in reaction to the surge of ownership of multimedia materials in the world.The comment from the Senior Product Manager for Microsoft Office comes after Microsoft Corporation (NASDAQ:MSFT) announced on Wednesday that it will be launching the preview of the new assisted authoring and content aggregation software soon. The software features content design optimization for display on multiple devices and comprehensive cloud integration for sourcing of content and creation and editing on different platforms.
“The reason we made it are a few fold. First, it’s a statement about information and the state of all the content that people have access to. Now more than ever before, people have all types of content and multimedia that they want to use when they’re expressing their ideas and trying to convey information to people,” Alexander said.
These content include photos, videos and even social posts and other content that the web provides access to, he added. Sway was made because people w ant to include these types of content, even if they are updated real-time, in presentations and output, Alexander added.
Moreover, the new Microsoft Corporation (NASDAQ:MSFT) product is to make it easier and faster for people to create presentations and other output, the executive said.
“But the second thing is that the pace of creating content is increasing too. Part of this is driven by social. People want to be able to create, publish and share information faster than ever before,” he said.
With the increased access to a multitude of apps for creation, people are finding it harder to make a polished presentation without spending too much time of separate applications. Sway aims to be the one application to make these types of presentations.
Sway is a sort of digital assistant, Alexander said, which takes all the information and content a user wants to include in a presentation and assist that user to author a refined presentation.
The new assisted authoring and content aggregation application from Microsoft Corporation (NASDAQ:MSFT) will be available as a web preview soon on browsers like Firefox, Chrome and Safari.
Donald Yacktman’s Yacktman Asset Management reported owning about 32.94 million Microsoft Corporation (NASDAQ:MSFT) shares by June 30.