Windows Phones continue to gain momentum in the ever competitive smartphone space at the back of a recent study that found out it generated the third largest share of web traffic, among smartphone operating systems. Microsoft Corporation (NASDAQ:MSFT) has officially ceded BlackBerry Ltd (NASDAQ:BBRY) from the third position as the latter continues to record a decline in market share.
iOS and Android are arguably the best operating softwares with impressive margins that Microsoft Corporation (NASDAQ:MSFT) cannot topple, taking into consideration the number of devices running on the two operating systems. Chitika Insights examined hundreds of millions of smartphone-based online ad impressions in Canada and U.S to come up with the findings. Smartphone market volatility remains relatively low in North America in terms of brand perspective.
The findings found out that share usage of Windows smartphones remained flat from February to April, enough to ensure Microsoft Corporation (NASDAQ:MSFT) toppled BlackBerry Ltd (NASDAQ:BBRY), which on the other hand registered a steady decline. Apple Inc. (NASDAQ:AAPL)’s iOS continues to generate the majority of North American smartphone web traffic at 53.1% followed closely by Google Inc.(NASDAQ:GOOG)’s Android at 44.5%. BlackBerry Ltd (NASDAQ:BBRY)’s recent device was mainly designed for the emerging markets considerably limiting its prospects of making a mark on the North American markets.
Despite Microsoft Corporation (NASDAQ:MSFT) with its new leadership led by Satya Nadella trying extremely hard to make Windows Phone competitive from a functionality standpoint, it seems iOS and Android will continue to dominate the space for the foreseeable future. A U.K. smartphone usage study had earlier reported that Apple Inc. (NASDAQ:AAPL), Samsung and BlackBerry Ltd (NASDAQ:BBRY) accounted for 86% of traffic in the country in June.
Microsoft Corporation (NASDAQ:MSFT) and HTC have already hinted the debut of new Windows phone devices that should considerably increase Microsoft’s market share compared to BlackBerry Ltd (NASDAQ:BBRY). Samsung is also set to release two new smartphone models in the ‘near future’. The launch of these devices is expected to further impact the usage of smartphone usage environment depending on the impact of the various devices that will hit the stores.