Microsoft Corporation (MSFT)’s Radical Shift: Threat to Google Inc (GOOGL)?


Microsoft Corporation (NASDAQ:MSFT) has announced its ambitious plans in the mobile space. The company want to get its Windows 10 running on more than a billion devices. Microsoft Corporation (NASDAQ:MSFT) clearly wants to defeat Google Inc (NASDAQ:GOOGL)’s Android and Apple’s iOS. Currently, Android is the juggernaut in the mobile OS space. More than 500 million devices in the world run Android OS. Microsoft Corporation (NASDAQ:MSFT) tapped the place where it could turn things on drastically: the mobile app development. It recently announced that it will allow the app developers to just convert the Google Inc (NASDAQ:GOOGL)’s Android apps into Windows phone apps. In a program on CNBC, experts said that Microsoft is moving from the hardcore Enterprise towards the consumer-oriented product development.

A program on CNBC said that Microsoft Corporation (NASDAQ:MSFT) is launching a whole new lot of apps and features to garner a massive user base within months. It has also, finally, killed the sloppy Internet Explorer, though the ‘E’ icon is still there.

But Microsoft Corporation (NASDAQ:MSFT)’s mobile problem could not be solved by just letting the developers to port Google Inc (NASDAQ:GOOGL)’s Android or iOS apps to the Windows platform. The secret to mobile success lies in innovation. There is a great need for great, innovative and highly productive apps exclusively for the Microsoft Corporation (NASDAQ:MSFT)’s Windows mobile phone to get the users’ attention in the start. No one would migrate from Google Inc (NASDAQ:GOOGL)’s Android just to use the same apps on Windows Platform. This is where ecosystem comes in. Google Inc (NASDAQ:GOOGL) has an advanced grasp on the mobile OS. It is going to take a while for Microsoft Corporation (NASDAQ:MSFT) to reach the level of innovation, robustness and ease of use offered by Android.

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As of 30 June 2014, Ken Fisher’s Fisher Asset Management hold around 17.7 million Microsoft Corporation (NASDAQ:MSFT) shares.