Netflix, Inc. (NASDAQ:NFLX) has inked a licensing deal with Warner Bros. Worldwide Television Distribution over the rights to the show “Gotham”.
According to the companies, the deal makes Netflix, Inc. (NASDAQ:NFLX) the exclusive streaming partner of the entertainment content producer for “Gotham” in all territories in which Netflix, Inc. operates.
The Netflix, Inc. (NASDAQ:NFLX) deal with Warner Bros. comes after the content distributor is reported to have nabbed the rights to “The Blacklist” from Sony Pictures TV for a whopping $2 million per episode. The company has also won the rights to “Better Call Saul,” the prequel to AMC’s hit show “Breaking Bad”.
Other industry observers such as Variety’s Anderw Wallenstein says that the deal between Netflix, Inc. (NASDAQ:NFLX) and Warner Bros. is unusual because “Gotham” has not yet aired an episode and the deal makes Netflix, Inc. the sole subscription video on demand provider for the series in multiple territories. This is as opposed to separate deals for each country in which the company operates.
“Gotham,” both companies announced, will be available to subscribers of the content streaming company shortly after the finale of the show. The series will premiere on Fox in the United States on September 22.
“Gotham is the most anticipated new series of the fall season and we are thrilled to offer it to our members around the world. The Batman origin story is sure to have massive global appeal so it is fitting that, along with Warner Television, we have created a new model for distributing a show that international and domestic audiences will love,” Ted Sarandos, Chief Content Officer at Netflix, said about the deal.
Meanwhile, Jeffrey R. Schlesinger, President, Warner Bros. Worldwide Television Distribution, said that the deal is “unprecedented” for Warner Bros. since it gave the rights to the show to Netflix, Inc. “on a multi-territory basis”.
“Netflix is a perfect home for Gotham following its initial broadcast in each respective country, giving Netflix subscribers the opportunity to catch-up prior to the new season, whether they’re already fans or discovering it for the first time,” Schlesinger added.
Philippe Laffont’s Coatue Management is a hedge fund with a large investment in Netflix, Inc. (NASDAQ:NFLX). The firm reported about 2.08 million shares in the company by the end of the first half of the year.