Kara Swisher believes that Netflix, Inc. (NASDAQ:NFLX) has the attention of Hollywood with its original programs.
The comment came as the “Squawk Alley” team at CNBC was discussing season 2 of “Orange Is the New Black”.
Andrew Ross Sorkin started the discussion about the new season on Netflix, Inc. (NASDAQ:NFLX) by asking whether the members of the team believe that the new show will be attracting more viewers. Kayla Tausche reacted by saying that the company gets to get away with not answering questions like that is because they never have to release data about their ratings and viewership.
Furthermore, she observed that Netflix, Inc. (NASDAQ:NFLX) has a habit of putting out press releases every Monday each claiming that the previous release of an episode is the best they have had every time.
However, the team pointed out that studies do say that a definitive overarching percentage of people who subscribe to Netflix, Inc. (NASDAQ:NFLX) watch original programs the company puts out. The team then discussed whether the company has mastered making a “shocking” scene at the start of their shows’ first episodes as a tactic to lure in more people to subscribe and watch the shows.
Meanwhile, Sorkin asked Kara Swisher whether the company has enough content to keep growing. Swisher responded by saying that the company does have a bunch of shows lined up. She explained that some of the shows they have includes “Marco Polo” and “BoJack Horseman” voiced by Will Arnett and Amy Sedaris which Swisher described as “fascinating”. She told “Squawk Alley” team:
“They [have] a lot of stuff that [are] quite good. They are attracting a lot of Hollywood interest because [of] the creativity and freedom they can have just like with HBO. It’s a very similar dynamic.”
The discussion then turned to Swisher making a cameo on HBO’s “Silicon Valley” show. Watch the discussion below.
Among new investors in Netflix, Inc. (NASDAQ:NFLX) is John Burbank’s Passport Capital which reported the addition of the company to its portfolio just this first quarter of the year. The firm owns 193,818 shares which is valued at about $68.23 million. Another new investor in the company is Miura Global Management managed by Pasco Alfaro / Richard Tumure. The firm reported an 85,000-share stake in the company by the end of March. This stake is valued at about $29.92 million.