When one is in the business of delivering video content to viewers like Netflix, Inc. (NASDAQ:NFLX) even things like spoilers can’t be taken lightly. The company recently conducted a survey on spoilers and also got an expert for gaining insights into how spoilers affect viewership. Netflix, Inc. (NASDAQ:NFLX) announced the findings of the survey by issuing a press release on its website recently.
The major finding of the online survey conducted by Harris Poll on behalf of Netflix, Inc. (NASDAQ:NFLX) was that 21% of American citizens don’t find anything wrong in sharing plot twists with others right after they see an episode. Contrary to general perception, 94% of the people who were surveyed said they don’t stop watching the remaining part of a TV series even after someone told them about what’s going to happen. For 74% of the people surveyed, spoilers are a part of life and 13% find a TV show enticing when someone shares its plot.
To analyze the data Netflix, Inc. (NASDAQ:NFLX) called in author and cultural anthropologist, Grant McCracken. He analyzed how spoilers affect viewership by visiting homes of different people to talk about their TV viewing habits. According to McCracken, Spoilers are no more perceived as a really such a bad thing, the way they used to be earlier. He feels that since the preferences and opinions have changed, people nowadays don’t want to censor themselves and spoilers have now become a part of talks regarding TV.
One interesting thing that Netflix, Inc. (NASDAQ:NFLX) found out through this survey was that the change in reactions towards spoilers has happened because of better TV storytelling, as attributed by McCracken.
As of June 30, 2014, Philippe Laffont’s Coatue Management owns over 2 million shares in Netflix, Inc. (NASDAQ:NFLX).