Netflix, Inc. (NASDAQ:NFLX)’s coming out party as a major force to be reckoned with will have to wait at least another year. What was expected to be a major awards breakthrough for the TV and movie streaming service, which produces popular shows House of Cards and Orange Is the New Black, ended up being a disappointment, as was discussed on CNBC this morning.
“Well, the Emmy’s kicked off with host Seth Meyers joking about the rise of Netflix and cable threatening broadcast TV, but Netflix was not threatening anyone last night. Cable did rule, the show that came out on top was AMC’s final season of Breaking Bad, bringing home six awards, including the highest honor for best drama,” CNBC’s Julia Boorstin said.
HBO was the major winner yet again, taking home 19 awards, including five for True Detective, and four for Game of Thrones. PBS was a surprising second on the strength of Sherlock: His Last Vow, which took home seven awards, giving PBS 11 total.
Netflix, Inc. (NASDAQ:NFLX) meanwhile did win seven Emmy’s from 31 total nominations, but all of them were during the Creative Arts session, which takes place before the actual broadcast of the main awards ceremony. Netflix, Inc. (NASDAQ:NFLX) was shut out completely during the main broadcast, with Orange Is the New Black losing out to Modern Family, which won best comedy series for the fifth straight season, and three awards total. Actresses Kate Mulgrew and Taylor Schilling lost in their respective categories to Allison Janney and Julia Louis-Dreyfus.
House of Cards meanwhile was also shut out, losing to Breaking Bad for best drama, while Breaking Bad’s Bryan Cranston beat Kevin Spacey for best acting honors and Robin Wright lost out to The Good Wife’s Julianna Margulies for best actress.
Netflix, Inc. (NASDAQ:NFLX) shares hit an all-time high yesterday heading into the Emmy’s, and investors like CNBC’s Jim Cramer were bullish on what winning major Emmy awards could mean for the exposure of the company and its series offerings, and as a result, the company’s stock. Instead we’ll have to wait at least another year to see what that could mean, and instead bear witness to what the disappointment of not meeting expectations will mean.
Prominent investor Carl Icahn is one of Netflix, Inc. (NASDAQ:NFLX)’s largest shareholders. Icahn Capital Lp has over 1.7 million shares in the video streaming service.