Netflix, Inc. (NFLX) Relies On Humans For Its Content Targeting?


In an article on New Yorker, Tim Wu discussed how Netflix, Inc. (NASDAQ:NFLX) chooses the content it is going to craft to get maximum attention. Wu mentioned two movies that were recently streamed on Netflix, Inc. (NASDAQ:NFLX) and got huge success. One of these were What Happened, Miss Simone, which got a lot of hits in a very limited time. The source quoted a Box office expert, who used to say that nobody knows what works on Box Office and it is mainly some random trends and media hypes that make any movie or season hit. But Netflix does not think so. Wu quoted Ted Sarandos, who is the chief content officer at Netflix, Inc. (NASDAQ:NFLX). He said that Netflix, Inc. (NASDAQ:NFLX) uses Big Data for choosing the genre, actors and areas to target.

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Netflix, Inc. (NASDAQ:NFLX) can bet on anything it produces, thanks to the power of Big Data. The source mentioned the success story of the famous Netflix, Inc. (NASDAQ:NFLX) season, the House of Cards. Netflix, Inc. (NASDAQ:NFLX) was so sure about its success that it approached Kevin Spacey and told him that people would love to watch him in the House of Cards and it will be a hit.

With Big Data, Netflix, Inc. (NASDAQ:NFLX) knows when the viewer watches anything, when he rewinds or stops. But Wu concludes that algorithms and Big Data is not the only thing Netflix, Inc. (NASDAQ:NFLX) relies on. Ted Sarandos accepts that human element is the key in any content-based algorithm. He said that it is a 70-30 mix, 30% being the human part, which is the key factor and defines the results.

 Carl Icahn‘s Icahn Capital Lp holds close to One million Netflix, Inc. (NADSAQ:NFLX) shares.

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