Royal Caribbean Cruises Ltd (RCL)’s Foray in the Future with Smartships


Royal Caribbean Cruises Ltd (NYSE:RCL) is taking all the right steps to ensure growth in the future. Gone are the days when cruise lines used to compete solely on the basis of the ticket price. The industry has learnt that customers are willing to pay a price for better amenities. Royal Caribbean Cruises Ltd (NYSE:RCL) seems to have taken note of this earlier than its competitors, the company would be launching its first ‘smartship’ in the fourth quarter of 2014 and is also investing in new sips that’ll have better amenities. Royal Caribbean Cruises’ president & COO, Adam Goldstein and Brian Sozzi, CEO of Belus Capital Advisors recently discussed the company’s new ship and its financials on TheStreet.


“Well we wanted to really take the experience that we are going to deliver on our new ship, ‘Quantum of the Seas’ to a new level in terms of culinary, entertainment and other ways and we found that we needed to advance technology on board in multiple different ways and off-board too, to enable that experience […],” Goldstein said.

Goldstein revealed that the company has created an app for consumers through which they can make choices on things available on-board and manage their experience even before they set foot on ship and when they do, the app transitions itself to app called Royal IQ, through which lets them manage their on-board experience. Goldstein also revealed that the new ship will have a one-of-a-kind bar, where customers can relay their drink orders via tablets to robots, which will make the drink and pass it to customers via a conveyor.

He feels that Europe has rebounded from the crisis that it faced a few years ago and based on the performance of last year, he expects that Royal Caribbean Cruises Ltd (NYSE:RCL) will do exceedingly well in that market in the future too.

As of June 30, 2014, Brett Barakett’s Tremblant Capital owns over 2 million shares of Royal Caribbean Cruises Ltd (NYSE:RCL).

Disclosure: None

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