Sony Corp’s (ADR) (SNE) Old School Walkman Makes a Comeback


The biggest throwback in the tech world has to be the resurrection of the thirty-five-year-old Sony Corp (ADR) (NYSE:SNE) Walkman which is reportedly doing extremely well in the Japanese markets having launched sometime last year. According to CNBC’s Kaori Enjoji, this is a high-resolution audio file device that Sony has been pushing for several months. It goes without saying that the device is extremely expensive as it costs $700 without carrying out any downloads on Sony’s other businesses.

sony logoEnjoji said:

“This is only a throwback in name because we are talking about high res-audio. Sony has been pushing this product for many-many months now and I had a chance to listen to it a couple of months back. It is doing extremely well in the Japanese Market.”

Sony Corp (ADR) (NYSE:SNE) had expected the device to be bought by people above the ages of 45 but to their surprise, the younger generation looks to have fallen in love with it as they are buying in masses according to Enjoji. Sony Corp (ADR) (NYSE:SNE) is reportedly considering the device as a business proposition going forward, taking into consideration the increased demand for the device. Enjoji explained:

“Sony was telling me a couple of months back that when they rolled out the product, they thought it would sell for the above 45-age crowd but actually, they found that people in their twenties were buying this. That’s why they feel this might have some legs in terms of [being a]business preposition.”

There is still no actual definition for high res-audio according to Enjoji, which Sony Corp (ADR) (NYSE:SNE) claims the Walkman can offer.  Sound quality boils down to the sample rate, the bit depth and bit rate of which it is still not clear whether the human ear can differentiate the dynamics and qualities of these differences.

Sony Corp’s (ADR) (NYSE:SNE) Walkman is reportedly offering better sound quality than CD due to higher sampling rates. The device has not officially launched in the U.S, but people can buy it for as high as $750 from third-party traders in online stores like, Inc. (NASDAQ:AMZN).

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