Sprint Corporation (S) Is Expecting a Lot From Apple Inc. (AAPL)’s New iPhones


Sprint Corporation (NYSE:S)’s CEO Marcelo Claure has expressed high hopes from Apple Inc. (NASDAQ:AAPL)’s newly launched iPhone 6 and said that his company has an edge over its competitors in the upcoming iPhone 6 sales frenzy. In an interview given to re/code, Claure said that a device like iPhone 6 needs a different and much better treatment and his company is ready to serve the customers in exciting ways.

Sprint, T-Mobile

Sprint Corporation (NYSE:S) has a number of plans to offer to its Apple Inc. (NASDAQ:AAPL)’s iPhone 6 customers. “iPhone for Life” option by Sprint will give customers a chance to get the iPhone 6 on rent rather than purchasing. The rent will be $20 per month for the base model, while for iPhone 6 Plus and versions with higher memory as compared to the basic version, customers will be able to get the devices on rent with extra charges. The plan also will provide the option to trade their iPhone with a new one every 24 months. Claure said that renting instead of buying the new devices saves the customers from sales tax on the full unsubsidized cost of the phone.

In the services plans, Sprint Corporation (NYSE:S) will offer an impressive package comprising of unlimited talk, text and data for $50 per month. This means that customers can get the new iPhone for $70 per month (services included). This offer is exclusively for Apple Inc. (NASDAQ:AAPL)’s iPhones.

According to re/code, Sprint Corporation (NYSE:S) was in a dire need of a new push in the market amid the loss of millions of customers in the past couple of years and Apple Inc. (NASDAQ:AAPL)’s new launch has given that push for Sprint at the right time. Sprint Corporation (NYSE:S) is expecting a greater edge over its competitors because of its new “Sprint Spark” support feature for iPhones, the fastest version of the company’s LTE service. This version takes full advantage of 2.5GHz spectrum of Sprint. Sprint acquired this spectrum from Clearwire.

Billionaire investor Leon Cooperman is one of the shareholders of Sprint Corporation (NYSE:S), having approximately 39.7 million shares of the company.

Disclosure: None

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