Susan Phillips, Director at the Kroger Co. (NYSE:KR), sold 7,500 shares of Common Stock, directly, in a transaction executed yesterday where the insider paid a price of $48.99 per share. Following the sale, Phillips now holds a total of 44,210 shares of the $23.9 billion market cap retailer.

Insider stock sales have been frequent at Kroger Co. this quarter, as just yesterday we reported on Group Vice President Lynn Marmer’s sale of 6,098 shares for a price of $49.25 per share.

However, in spite the latest stock sale trend amongst company insiders, hedge fund confidence in the firm has remained stable throughout the quarter, with Andrew Law’s Caxton Associates Lp taking a new shareholder position. The hedge fund recently acquired 863,700 shares, worth $37.7 million, and accounting for 2.31% of the portfolio. David Harding’s hedge fund, Winton Capital Management also increased Kroger’s portfolio participation by 54% this quarter, and now owns a total of 2.3 million shares, with a value of $102.9 million.

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