Pandora has recently announced a new strategic alliance with The Walt Disney Company (NYSE:DIS) that will give Pandora more exposure in Walt Disney World Resorts and Disneyland Resorts. Pandora is also making special bracelets and charms featuring Disney characters. The company has been selling charms and bracelets in different theme parks to boost its sales and promotion. Discussing the new strategic partnership with The Walt Disney Company (NYSE:DIS) and overall business prospects in a program on CNBC, Allan Leighton, CEO of Pandora, said that the company has proved over time that it is the best in the bracelets business. He said that his company is focused on expanding its business with The Walt Disney Company (NYSE:DIS) in the US for now.
“[…] We are very small so far in Japan and China. China is our next big move I guess, which will take place next year, but at the moment we are just, want to focus on The Walt Disney Company (NYSE:DIS) in the US and let’s see how it does there and then, who knows what we do next, but at the moment, we are just fixated on the US […],” said Leighton.
Leighton thinks that Pandora’s partnership with The Walt Disney Company (NYSE:DIS) will give both companies a great chance to grow. He said that Disney is a famous company and working with it will give Pandora a great exposure and revenue push. He also said that Pandora’s main secret of growing sales is its affordable prices.
He said that Pandora has been working in the rings business for some months because the rings line has a great potential in the jewelry industry. Leighton was very positive about the company’s performance in terms of revenue and said that his company believes in the best product at affordable prices.