“Now is the time that investors should come in and buy this thing,” are the thoughts of Rosenblatt Securities’ Brian Blair about Apple Inc. (NASDAQ:AAPL) as he told CNBC during an interview.

He explained:

“If you look at the last five years of Apple product announcements in the fall, the stock does that about 95 percent of the time. It runs up, and it often sells off actually after the products are seen. So there’s no risk coming right now … very low risk.”

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Another factor which is boosting Blair’s confidence is Apple Inc.’s (NASDAQ:AAPL) stock split that has now made it affordable to retail investors at near $100, unlike before when it was priced around $500. Moreover, the increasing retail interest in the stock should excite institutional investors more as they are the one buying Apple Inc. (NASDAQ:AAPL) since March, according to Blair. Another interesting element that remains for institutional investors is Apple Inc.’s (NASDAQ:AAPL) gross margins. Blair pointed out that the gross margins of the company have improved to 40% now, after being weak for the whole of the year 2013.

Apple Inc. (NASDAQ:AAPL) is again proving up that it’s never too late as the iPhone maker is all set to hunt the market with bigger screens, which is until now dominated by Samsung Electronics Co Ltd. Blair considers it a critical point in terms of the global market as Samsung did good in the last two years because of its larger screens, and thus with Apple catching up the space, the story looks good.

In its third quarter, Apple Inc. (NASDAQ:AAPL) reported an earnings per share of $1.28 on revenue of $37.43 billion, which came above the estimate of $1.23 per share.

“Apple Inc. (NASDAQ:AAPL) giving Q4 revenue guidance in the range of $37-$40 billion. The street confers about 40.6 billion. Apple also talked about its capital return program, saying it returned about 8 billion dollars to its shareholders through the June quarter,” reported CNBC.

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