Shares of TiVo Inc.(NASDAQ:TIVO) are well off their earlier session lows and have moved into positive ground after research firm Albert Fried contended that the company would be a worthwhile takeover target for Netflix (NASDAQ:NFLX).

Acquiring TiVo would enable Netflix to more effectively market its streaming service to consumers that already utilize TiVo’s product, Albert Fried analyst Rich Tullo wrote in a note to investors. TiVo has made deals with cable TV providers that have roughly 78M subscribers, the analyst wrote, adding that TiVo’s boxes, which can be used in conjunction with Comcast’s (CMCSA) cable TV service, can stream Netflix.

Analysts have a consensus price target of $20 on TiVo Inc.(NASDAQ:TIVO) which indicates a 74% upside. The consensus rating of the stock is a BUY with a score of 2.52. There are currently 10 Hold ratingsvand 11 Buy ratings on the stock. A recent analyst action consisted of JP Morgan downgrading the stock from Overweight to Neutral with a $14 price target.

Analysts have a consensus price target of $378.71 on Netflix Inc., (NASDAQ:NFLX) which indicates a 1.58% upside. The consensus rating of the stock is a HOLD with a score of 2.30. There are currently 23 Hold Ratings, 4 sell ratings and 15 Buy ratings on the stock.

The most recent analyst action consisted of Jeffries reiterating their underweight rating and price target of $300.

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