What are the top online marketing trends for 2014? Over the past few years, online marketing has emerged as a vital technique for ensuring business success and promoting company sustainability. Nonetheless, like many other aspects of entrepreneurship, online marketing is an ever evolving field. Following, we would like to present you with a list we have compiled of the top 6 online marketing trends for 2014. If you’re looking for the best way to promote your business in the year to come, then this is the list for you. Also don’t forget to check out this list of 12 most profitable small businesses.
No. 6: Small local businesses will strengthen their online presence
As online searches become more location-oriented, especially those performed from a mobile device, we will see more and more small local businesses creating or strengthening their online presence. However, in order to make their venture really stand out, such businesses will have to optimize their listings for Google and Bing use.
No. 5: Simplicity will be the rule
Internet users are no longer as tolerant towards ads and campaigns that overwhelm them with content. In 2014, one of the most obvious trends in online marketing will be the fact that many companies will choose to tone down their campaigns. Simplicity will definitely be the rule in online marketing. Just look at two of the most successful companies: Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG). What’s the most striking resemblance between the two? Well, if you haven’t guessed already, it’s their simplistic design.
No. 4: Online marketing will focus on images
An average Internet user is bombarded with hundreds of advertisements every single day. Because of this, companies will have to focus on creating online campaigns that are noticeable and easy to grasp. One way of doing this is via the use of images and graphics. Even though text-based content will continue to be used, it will take a backseat to image-focused content.
No. 3: Optimization for smartphone and tablet use
With more and more people purchasing smartphones and tablets, companies no longer afford not having a mobile phone optimized website. Or worse, one that is implemented incorrectly. As consumers increasingly use hand devices to access the Internet, companies will become more aware of the fact that they have to optimize their web pages so that they can be suitable not only for PC use, but also for smartphone and tablet use.
No. 2: Social media marketing will diversify
Social media marketing no longer refers to creating a business account Facebook. Nowadays, with social networks popping up like mushrooms after the rain, companies will have to diversify their social marketing strategies. The norm will be to branch out and extend marketing campaigns to more than one social network, which will help promote brand recognition.
No. 1: Content marketing will be the norm
The idea of promoting valuable content has been around basically since the inception of online marketing. Nonetheless, its role will increase even further in the year 2014. In the months to come, businesses will have several channels at their disposal, the most important ones being social media, videos, newsletters, and featured articles on another business’ website.