Twitter Inc (NYSE:TWTR) user growth may be slowing in a meaningful way and is lower than expected by observers, the brokerage firm Sterne Agee believes.
However, this should not dampen outlooks for the firm’s second quarter performance, especially in terms of monetization, as the firm believes that this area may perhaps beat expectations. Though Sterne Agee is not changing its Neutral rating on Twitter Inc (NYSE:TWTR) stock, it considers the company’s long term positioning to have improved due to new advances.
It seems, however, based on recent information from Twitter, that it believes it still has a firm footing in the social media field. For example, a recently-published article on the Twitter blog points to its strength as a social network with millennials.
According to Twitter Inc (NYSE:TWTR), millennials constantly check Twitter on their smartphones. In their study, it was found that 80% of millennial users access Twitter on their mobile phones. It was also said that 81% check Twitter at least once a day, 60% tweet at least once a day and 15% access Twitter on their mobile phones a whopping over 10 times a day.
Furthermore, Twitter says that 47% of millennials agree that Twitter means “laughing” or “a cure for boredom”. It also revealed that 82% will share a funny tweet once encountered and 60% indicated in the study that Twitter has caused them to be more entertained.
Meanwhile, an insight which has also been observed by others recently was also shared by the social network. It is that millennials think Twitter enhances live experiences. The social network said that 71% said that tweeting about an event makes it more fun, 70% said that they enjoy reading Tweets while watching a live event on TV and 67% said that they would follow hashtags which are connected to a live event they are interested in.
Twitter Inc (NYSE:TWTR) also said that millennials use their social network to tell their own stories. It said that 56% of those in the survey said that Twitter is for sharing. As to what is being shared through the social network, here’s a breakdown Twitter revealed: 42%, photos; 46%, jokes; 53% current events; 57%, fun activities; and 67%, random thoughts.