Twitter Inc (TWTR) Acquires TapCommerce, Apple Inc. (AAPL) Launches iPad Teacher Aid: Scarlet Fu


Twitter Inc (NYSE:TWTR) acquiring TapCommerce and Apple Inc. (NASDAQ:AAPL) launching a new teacher aid for their tablet were discussed by Scarlet Fu in a report for Bloomberg.

On Monday, Twitter Inc (NYSE:TWTR) revealed that it will be buying TapCommerce. The social media company did not mention any specific amount that they agreed on with TapCommerce but recent reports about the deal when it was still unconfirmed say that it is around $100 million.

In a report which is also embedded below, Bloomberg’s Sarah Frier pointed out that the last acquisition made by Twitter Inc (NYSE:TWTR) was for MoPub which was a deal that amounted to about $350 million. This new acquisition, given the context of their last acquisition, is sizeable for Twitter.

The company that Twitter Inc (NYSE:TWTR) is buying is a retargeting and re-engagement advertising company in the mobile space. According to the social media company, the acquisition will help them “offer mobile app marketers more robust capabilities for app re-engagement, tools and managed service solutions for real-time programmatic buying, and better measurement capabilities.”

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Meanwhile, Scarlet Fu also said in the report that Apple Inc. (NASDAQ:AAPL) “is hoping to become a fixture in the American classroom” as the company has announced that it will be releasing technology for their iPad to let teachers tailor courses for students.

According to Fu, the new software from Apple Inc. (NASDAQ:AAPL) will be released next week. The new software comes as the iPhone-maker continues its drive to convince educational institutions to replace textbooks with tablets, hopefully made by the Cupertino, California-based company.



Twitter Inc (NYSE:TWTR) shareholders includes Patrik Brummer’s Zenit Asset Management Ab which reported 100,000 shares in the company by the end of March. Another shareholder is Jacob Gottlieb’s Visium Asset Management which had 91,791 in the company in the same period.

Meanwhile, Apple Inc. (NASDAQ:AAPL) investors includes Christopher R. Hansen’s Valiant Capital which had 258,431 shares in the company by the end of the first quarter of the year. David Tepper’s Appaloosa Management Lp also reported 250,378 shares in Apple Inc. (NASDAQ:AAPL) also by the end of the first quarter.


Disclosure: None