Twitter Inc (NYSE:TWTR) is no longer a cool brand in the U.K. while Apple Inc. (NASDAQ:AAPL) and Facebook Inc (NASDAQ:FB) with Instagram are in the top 20 in the territory in the yearly CoolBrands survey, The Guardian reports.
Apple Inc. (NASDAQ:AAPL) is still the top cool brand in the U.K., the CoolBrands survey found. Facebook Inc (NASDAQ:FB)’s Instagram makes its debut on the list at the 14th spot while Twitter Inc (NYSE:TWTR) not making an appearance in the top 20 list this year marks its first absence in three years.
Like the Facebook Inc (NASDAQ:FB) brand, Netflix, Inc. (NASDAQ:NFLX) also entered the list dominated by Apple Inc. (NASDAQ:AAPL) this year. Unlike Twitter Inc (NYSE:TWTR), the brands Bose, Liberty and Selfridges marked a return to the list.
According to The Guardian, the CoolBrands survey was conducted on 2,000 consumers plus a special panel of 37 “key influencers”. These “influencers,” the publication said, includes Sophie Dahl and Jodie Kidd and Julien Macdonald.
Stephen Cheliotis, spokesman for CoolBrands, the dominance of perennial companies on the list like Apple Inc. (NASDAQ:AAPL), Chanel S.A., Aston Martin Lagonda Limited and Nike Inc (NYSE:NKE) illustrate that the yearly list is not just about fads. Cheliotis was reacting to criticism that brands on the list only make it because of fleeting crazes of consumers.
Acccording to the spokesman, the list demonstrates that a solid reputation is “hard to undermine” and “hard to overcome” for rivals. Nonetheless, he did acknowledge that the list is also refreshing because of the entry of brands such as Netflix, Inc. (NASDAQ:NFLX) and Facebook Inc (NASDAQ:FB)’s Instragram.
Daniel Benton’s Andor Capital Management is a Twitter Inc (NYSE:TWTR) investor. It reported 5 million shares in the company by the end of the second quarter.
Apple Inc. (NASDAQ:AAPL)’s investors includes Carl Icahn’s Icahn Capital Lp which reported about 52.76 million shares in the iPhone maker by the same period.
Also by the end of the first half of the year, Philippe Laffont’s Coatue Management reported aout 5.87 million shares in Facebook Inc (NASDAQ:FB).
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