Twitter Inc (TWTR): iCloud Breach and Ferguson Riots Brought Traffic On Platform


In a program on CNBC, Neil Doshi, CRT Capital Group, talked about Twitter Inc (NYSE:TWTR)’s stock. Doshi is very optimistic about Twitter and thinks that the company has made a formidable progress since its IPO. Twitter is up by 80% since its launch. Doshi said that markets are smooth for Twitter Inc (NYSE:TWTR). Events like Ferguson, iCloud breach, sports events and other political activity around the world are imbibing new users towards Twitter Inc (NYSE:TWTR). Twitter Inc (NYSE:TWTR) is becoming a canvas of expression where everyone gets a feel of colossal interaction and active communication. This is the reason behind Twitter’s success.

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Doshi also mentioned Twitter Inc (NYSE:TWTR)’s latest Buy button integration and how the company is expanding the platform to make it more interesting. Twitter has recently started rolling out e-commerce features which allow the users to quickly buy or add items to their wish lists in Amazon. Twitter Inc (NYSE:TWTR) is also working on video ads. Ads business is a key factor for Twitter as the company’s revenue counts a large portion from ads.

Doshi said that Twitter Inc (NYSE:TWTR)’s latest features for app developers are also a very important step. Twitter is no longer just a limited social media website. It is attracting a large audience. Mobile apps integration, data research and Cloud are some of the new areas for Twitter Inc (NYSE:TWTR)’s growth, Doshi thinks. He said that these new and innovative steps will take Twitter stock to new heights.

News and current affairs are a monetization factor for Twitter Inc (NYSE:TWTR), according to Doshi. When a person logs into Twitter Inc (NYSE:TWTR) for reading news and current affairs, the interaction increases, resulting into ads and business. This means that Twitter Inc (NYSE:TWTR) will have to focus more on interface, interaction and dynamics of its social media platform in order to monetize in the longer run.

 John Thaler‘s JAT Capital Management is a shareholder of Twitter Inc (NYSE:TWTR), having around 7.4 million shares of the company.

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