Twitter Inc (NYSE:TWTR) is working on convincing more partners across the world to use its platform as a distribution network. In its quest to gain more users, Twitter Inc (NYSE:TWTR) will need quality content on its website and it seems to have realized that. Katie Jacobs Stanton, the new Global VP of Global Media at Twitter Inc (NYSE:TWTR) recently had an interview with re/code in which she emphasized that Twitter Inc (NYSE:TWTR) is taking all the right steps in convincing media outlets to not see Twitter Inc (NYSE:TWTR) as a competing platform, but instead as another distribution medium.
According to the source, Stanton acknowledged that in working closely with ‘traditional media partners’ to complement their service, Twitter Inc (NYSE:TWTR) has done pretty well. The re/code quoted her as saying that Twitter is not trying to disrupt the business of traditional media players, but is actually there to help them and that for doing so, Twitter Inc (NYSE:TWTR) has hired people from different types of media outlets, who understand how these outlets work.
“We know that some of the core conversations on Twitter are around television and sports and music and news and elections. So we spend al lot of time thinking about those core verticals and how we can make sure Twitter is a powerful complement in those specific areas. As we scale we look at those markets and verticals to help us figure out what’s the best way to invest,” Stanton was quoted as saying.
Stanton feels that sports and television are two areas where Twitter Inc (NYSE:TWTR) has a strong foothold right now, according to the source. She considers that fashion is one area where Twitter Inc (NYSE:TWTR) will see growth in the future. Stanton also confirmed that Twitter Inc (NYSE:TWTR) is working towards unveiling new metrics, which will be able to better quantify the reach that Twitter has.
As of June 30, 2014, John Thaler‘s JAT Capital Management owns over 7 million shares of Twitter Inc (NYSE:TWTR).