In a program on CNBC, Carl Uminski, COO and co-founder of Somo discussed how social media platforms like Twitter Inc (NYSE:TWTR) and Facebook Inc (NASDAQ:FB) are seeing a huge engagement because of famous sports events. He said that activity on social media has given a great facilitation for the teams to see what their fans are thinking.
“[…] It’s the first time that your fans can actually engage with all of your people in the hot sports business so therefore, now you can actually see behind the scenes […],” said Uminski.
Answering a question about whether more fans and followership on social media platforms like Twitter Inc (NYSE:TWTR) and Facebook Inc (NASDAQ:FB) give more sponsors and ads revenue to sports teams and companies, Uminski said that sometimes the followership effects the sponsorship but the fans do not only want to see sponsors and ads, they want to see the real details behind the people and teams they are following on social media.
According to the statistics quoted in the program, 54% of youth aged between 18 to 34 years access social media platforms like Twitter Inc (NYSE:TWTR) and Facebook Inc (NASDAQ:FB) from their mobile. 56% of them actually read the messages and statements sent to them by famous brands. Commenting on this, Uminski said that social media activity is actually fixated around mobile platform because mobile is in the pocket on users and this gives them a chance to access social media platform more often.
Uminski thinks that Twitter Inc (NYSE:TWTR) and Facebook Inc (NASDAQ:FB) are heavily monetizing based on the increased penetration of social media activity on mobiles. He also mentioned Instagram and said that Instagram is also getting a lot of benefits from the latest trends. Uminski said that his clients like New York Times are using social media activity to change their customers to long term fans.
John Thaler’s Jat Capital Management owns about 7.33 million shares of Twitter Inc (NYSE:TWTR).
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