An article on Ad Week explained Twitter Inc (NYSE:TWTR)’s plan to tackle Facebook Inc (NASDAQ:FB)’s surging user growth. The source said that Twitter is suffering in terms of the user growth. Last quarter added just around 4 million new users for Twitter Inc (NYSE:TWTR) whereas the Facebook Inc (NASDAQ:FB) and Instagram users are burgeoning at flying speeds. Twitter CEO is under fire from angry investors since long and many of them have even asked for his resignation. However, the quarterly results showed some growth in the revenues. But product curve and user growth are the decisive factors for Facebook Inc (NASDAQ:FB) and Twitter Inc (NYSE:TWTR) in the massively dynamic social media space.
The source said that Twitter Inc (NYSE:TWTR) has planned to introduce some new features to crush Facebook and imbibe new users towards it platform. Firstly, any new user on Twitter Inc (NYSE:TWTR) will not see empty boring timeline from now onwards. He will be inundated with new follower recommendations, exciting video ads and content to follow. This way, the user will remain hooked to the new experience and unlike those ‘zombie’ users who never came back after first login, the new ‘Twitter Inc (NYSE:TWTR)’s newbie’ will remain on the website.
Another new feature called ‘resurrection’ timelines is for those Twitter users who come back on the social media platform after a long time. This is another effort to deplete the user growth of Facebook Inc (NASDAQ:FB) by Twitter Inc (NYSE:TWTR).
Google’s live search is yet another new feature which Twitter got under its belt after a deal. Like Facebook Inc (NASDAQ:FB), Twitter Inc (NYSE:TWTR) is now focusing on video content and ads and the source said that soon, it will have its own starts and streaming content to get more users on board.
John Thaler’s JAT Capital Management owns over 7.3 million shares in Twitter Inc (NYSE:TWTR).
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