Twitter Inc (NYSE:TWTR) is all set to jumpstart the mobile app developer support through its first mobile developer conference, ‘Flight’ on Wednesday at San Francisco. A re/code article revealed the details of the conference and gave some insight on what to expect from the conference.
Tech companies like Facebook Inc (NASDAQ:FB) and Google Inc (NASDAQ:GOOGL) has been actively supporting app developers. Twitter Inc (NYSE:TWTR)’s entry into the mix might complicate things further in the sector. With it first mobile developer conference, Twitter might not do anything with the already existing Twitter Product. Twitter Inc (NYSE:TWTR) targets the back-end support and tools for mobile app developers and enter into competition with tech giants like Facebook, Google and Amazon.
Mobile app development and maintenance is a big market in itself with over million apps requiring technical support. Twitter Inc (NYSE:TWTR) targets assisting mobile app developers with needed tools and supports to raise money for the apps.
Twitter’s MoPub is a service for mobile app developers to fill the gaps in their apps with ads. Even though, MoPub does not integrate with Twitter’s main platform, it has potential to generate a lot of revenues for the company. Twitter Inc (NYSE:TWTR) has been very active in finding suitable services to assist its mobile app development plan for the past 18 months. One such activity is the capture of Crashlytics, a service which helps app developers in testing and debugging new apps. Some of these acquisitions might work together in delivering huge revenues for the company in future.
Twitter Inc (NYSE:TWTR) is planning to unveil its tools and support systems during the mobile developer conference on Wednesday. To succeed against competitors like Facebook, Amazon and Google, Twitter’s tools and support has to be significantly better to attract the developers.
The article also listed three key things that might happen during the conference. Firstly, a possible launch of a new suite of developer services called as ‘Fabric’. This suite might help developers in creating and upgrading more apps in synchronization with Twitter. This might also generate an alternate source of revenue for the company down the line. The suite might be initially launched for free, but as it starts attracting more developers, Twitter might consider charging for premium version. Second thing might be the usage of Twitter Signin for these apps. As we all know, Facebook and google uses its accounts as signin for many commonly used accounts. Twitter has a plan very similar to this for mobile apps, but it all depends on push from Twitter and developers interest in it. Third thing that might interest the community might be the fact that the conference might not add or remove anything from the already existing Twitter platform.
As of 30 June 2014, John Thaler‘s Jat Capital Management hold around 7.5 million Twitter Inc (NYSE:TWTR) shares.