In a program on CNBC, Nick Bilton of The New York Times discussed the latest tweet leak of Twitter Inc (NYSE:TWTR) CFO. Bilton has deduced a very important point from this overall scenario. He thinks that Twitter interface is confusing. The latest event in which the Twitter Inc (NYSE:TWTR)’s CFO accidently tweeted something which was supposed to be a private message has caused a massive stir. The message was about an alleged acquisition and a meeting that was likely to take place on December 15 or 16th. Bilton thinks that the latest slip tells us the fact that Twitter Inc (NYSE:TWTR)’s interface lacks the clarity and simplicity which is necessary for such a big social media platform. He said that no one has even seen such type of things on Facebook Inc (NASDAQ:FB) or Instagram. This is because of the fact that the interface of these services is clear and easily understandable. Twitter Inc (NYSE:TWTR) needs to get a lesson from this humiliation and must take steps to change its service.
Bilton said that Twitter Inc (NYSE:TWTR) is a difficult service to use. He thinks that this is the time when Twitter Inc (NYSE:TWTR) must bring in new products and services. Twitter Inc (NYSE:TWTR) is afraid to introduce new features whereas Facebook Inc (NASDAQ:FB) is continuously brining in new features and apps on the table. Mark Zuckerberg innovates the ecosystem with confidence and this is the secret of his success. Bilton said that the latest slip was coming from the executive of Twitter and this is a humiliation which is unprecedented.
Bilton said that Twitter Inc (NYSE:TWTR) is looking for some acquisitions but first, they should revamp their product strategy in order to tackle competitors like Facebook Inc (NASDAQ:FB).