It seems social media giants like Twitter Inc (NYSE:TWTR) and Facebook are obsessed with autoplay videos. In a recent development, it was reported that Twitter Inc (NYSE:TWTR)’s management is in a tug of war (as usual) to decide whether to launch an autoplay video feature or not. The company bought SnappyTV—a service which lets its users to crop, edit and share videos from live broadcasts. Experts were already predicting such a feature. Twitter Inc (NYSE:TWTR) also started its Amplify Ads program which lets the sports brands and Entertainment industry to promote their content and products with videos.
The source said that the autoplay video ads will increase the price of video ads on Twitter Inc (NYSE:TWTR) which was around 2 cents per views as compared to $1 per view on other social media platforms. The source said that Twitter Inc (NYSE:TWTR) is desperately looking to get new technologies, services and innovations to revamps its business and platform. It has been suffering in product curve trend and company management since months.
The article also quoted Jan Rezab, a social media expert, who thinks that autoplay video ads will help Twitter Inc (NYSE:TWTR) grow its ads engagement and reach because Facebook video ads experience has proved that people like it and results are better.
The source also showed some graphs depicting that for the first time, advertisers are uploading more videos on Facebook as compared to Youtube. Twitter Inc (NYSE:TWTR) is developing a habit of opting for everything which has been implemented by Facebook. Twitter Inc (NYSE:TWTR) is desperately in need of a clear-cut market and product strategy. If the management gets successful in deciding about autoplay video ads, this can become a new source of ads revenue for the company.
John Thaler’s Jat Capital Management owns over 7.3 million shares in Twitter Inc (NYSE:TWTR).