Twitter Inc (TWTR): Strategy, Innovation, Dormant Users Are Key Factors


Twitter Inc (NYSE:TWTR)’s CEO Dick Costolo resigned last week, but this development could not just turn the tables for the troubled company overnight. Twitter Inc (NYSE:TWTR) has a huge potential, user base and growth opportunity, but years of stagnant product curve, mismanagement and lack of user engagement has drained the investors’ confidence. Twitter Inc (NYSE:TWTR) will have to take extraordinary, creative and highly innovative measures to leverage and monetize its existing user base, and to imbibe more monthly users.

An article on CNBC said that Twitter Inc (NYSE:TWTR)’s latest change regarding DM character limit is a positive shift towards innovation. Twitter has been long criticized on its less number of monthly active users. Twitter has 300 million monthly active users, which are definitely lower than Facebook and Instagram. But Twitter has over a million users who signed up for the app, but never came back. It also has logged out users, who just land the website somehow to read content. Twitter Inc (NYSE:TWTR) could change the game by inculcating its dormant user base and converting it to monthly active users.

There are a lot of “Hows” which need to be answered by Twitter Inc (NYSE:TWTR) in order to gain its stock price. The stock has plummeted massively, going below its IPO price. The company needs to tell its investors clearly about its plans about competing with social media behemoths like Facebook, Instagram, SnapChat, Vine.

The source said that millions of users are waiting for the company to give them innovation, a reason to get back to the website.

 John Thaler’s JAT Capital Management owns over 7.3 million shares in Twitter Inc (NYSE:TWTR).

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