Twitter Inc (TWTR) Subscription Service Will Affect User Growth


Several source are now reporting that Twitter Inc (NYSE:TWTR) is going to add a new service called ‘Verified User’, using which users will be able to pay Twitter for a less load of ads and some unique features to interact with others on the social media platform. An article on Benzinga reported that Twitter Inc (NYSE:TWTR) will use this subscription based product engagement service to increase its revenues. But user growth stills remains in issue for Twitter Inc (NYSE:TWTR). The source mentioned Pacific Crest analyst who said that Twitter Inc (NYSE:TWTR) has a long list of upcoming features and chances are that the company will regain its strength in the market with these products and features.

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Twitter Inc (NYSE:TWTR) is also working on a website page specially designed for the logged out users. These users are in millions; they end up on the landing pages of Twitter Inc (NYSE:TWTR) but never log in. Twitter wants to inculcate these users in its user base.

But the question is that whether the users will pay for using Twitter Inc (NYSE:TWTR). What kind of ‘unique’ features Twitter is planning to launch for which the users would be eager to pay for using them. Most of the Twitter Inc (NYSE:TWTR) competitors like Facebook are free and launching a paid service in this scenario can backfire.

The only possible user base for Twitter Inc (NYSE:TWTR)’s verified service will be famous personalities, celebrities and sports stars who use Twitter Inc (NYSE:TWTR) and want to get rid of fake copies of their profiles. Twitter Inc (NYSE:TWTR)’s new paid service will also help fight abuse and harassment problem which is becoming a headache for the social media platforms.

 John Thaler’s JAT Capital Management owns over 7.3 million shares in Twitter Inc (NYSE:TWTR).

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