Twitter Inc (TWTR): The Way Forward After Rowghani


Twitter Inc (NYSE:TWTR) came up on the news because of the lately absence of Ali Rowghani. Kara Swisher, the Re/code co-executive editor was on CNBC recently and she discussed the effect of Rowghani’s absence.

Twitter Inc (NYSE:TWTR), Biz Stone, Top management, Ali Rowghani, Roles split

According to Swisher, Rowghani had a product removed from him because the new head of product is reporting directly to the ceo Dick Costolo. All of that is going to go to Gabrielle Stricker, the head of marketing communication and unit he was running business at global business development had really critical developer relations which is an important thing for Twitter Inc (NYSE:TWTR), that is moving to Adam Bane who is and remains the sales reader.Here is what she felt about the developments:

“Both Gabriel Stricker and Adam Bain are getting bigger pieces of the twitter pie.”

Swisher however said that it is a similar executive they are just getting more duties. She was asked about her opinion about a story the journal had a month ago which states that Rowghani was running things under Costolo

She denied that information and stated:

“I don’t want to impute in other peoples journals but he wasn’t the co-ceo, let’s just say.”

According to Swisher those changes were going on when the story was written so that was the reason she was alerted to it. Swisher was also asked about how the new responsibilities are going to be split. Bane will now have business development and revenue, but is that too much for one person, especially at a company large like Twitter Inc (NYSE:TWTR)? She said that those are a lot of duties that the ceo has to take a lot of this at hand. Costolo has to be much closer to the product and deal making. Twitter Inc (NYSE:TWTR) needs to do more partnerships, needs to have more friends. It really does need a stronger length between advertising and partnerships.

So it makes a lot of sense, she said, developer relations is another thing Adam now has which may move somewhere else under the product. That’s a critical thing for people developing on the Twitter Inc (NYSE:TWTR) platform it’s critical for its future. Putting market media under marketing communications is interesting, as it was a separate unit before. Part of the media is getting media companies using the service and making it richer and a better experience for users.

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