Twitter Inc (NYSE:TWTR) has started selling ads in Russia— a large market in crisis where major technology players are facing regulatory hurdles— in order to tap into the emerging markets and grow ads revenues. In an article on The Drum, it was reported that Twitter Inc (NYSE:TWTR) is selling products and services of major technology and phone players including wireless company VimpelCom. Twitter Inc (NYSE:TWTR) is currently in major management crisis: angry investors are asking Dick Costolo to resign as the CEO of the company. Facebook, on the other hand is taking big piles of revenues from its intensely populated product graph and innovation.
The source said that Russia is the sixth largest country in the world. Twitter Inc (NYSE:TWTR) can easily enhance its growth and revenues. Twitter Inc (NYSE:TWTR) has reported a sound revenue growth. The revenue doubled to $361m but the user growth is plummeting. The user engagement and number of people who actively participate in the website after logging in are showing a pattern of decline.
The article also quoted Colin Crowell, the vice president of Twitter Inc (NYSE:TWTR) global policy. Crowell said that Twitter Inc (NYSE:TWTR) is now seeing global markets as a top propriety. In the past 18 months, the social media giant has increased its sales and growth flow in the emerging markets which have a massive potential. He also said that Twitter Inc (NYSE:TWTR) policies are contingent, based on user response.
Twitter Inc (NYSE:TWTR) has 10.1 million users in Russia. Technology companies face problems while selling their products and services in Europe and beyond because of the Russian regulatory hurdles. Twitter Inc (NYSE:TWTR) will give them a platform to showcase their products in ads globally.
John Thaler’s Jat Capital Management owns over 7.3 million shares in Twitter Inc (NYSE:TWTR).