All major companies use Twitter Inc (NYSE:TWTR) for online promotion and advertisement. Tweet timing and post scheduling is a new concept which touts that perfect timing of any post on Twitter Inc (NYSE:TWTR) can optimize and enhance its performance and popularity. Discussing the concept of Tweet Timing on Twitter Inc (NYSE:TWTR) in a program on Bloomberg, Jim Anderson, CEO of SocialFlow said that post scheduling and timing is really necessary. He thinks that user data is the most important factor in this process because user’s interest can be evaluated from his data.
“It works by relying on the data first and foremost, we are all looking for attention of consumers, and we want people to consume our content, and you can find where that attention is by looking at the data. People are telling you by what they are tweeting, by what they are interacting with, what they are interested in, and so, the smart organizations are finding a way to capitalize that,” said Anderson.
Anderson said that the major difference between social media adverting and TV advertising is that social media activity is a two way interaction in which a marketer and user can talk to each other. He said that marketers can use social media as a great tool to enhance and uplift sales of any product. He thinks that “Reach” and “Engagement” are two main metrics of social media activity, especially on Twitter Inc (NYSE:TWTR).
“Some things are obvious, if you have an East Coast based audience, then 3 o’clock in the morning East Coast time is probably not going to be a very good time to reach them, you should go for the night hours. But there is a lot of movement in and out of the day that you just don’t know and so what you have to do is just look at the data to see when people are coming and going […],” said Anderson.
Anderson said that Twitter Inc (NYSE:TWTR)’s data set is really important to calculate the general trends on the web but social media marketers must use diversified data sets to evaluate the overall activity.