Twitter Inc (TWTR)’s Biggest Problems: Lack of Community and Cluttered Timelines


Twitter Inc (NYSE:TWTR) has been a topic of long debates in the Wall Street. The company seems to be entrenched in many problems, user growth and product engagement being the top of the list. Chris Sacca, an early investors of Twitter, recently published a report detailing the biggest problems of Twitter Inc (NYSE:TWTR). Sacca thinks that using Twitter feels lonely. It doesn’t give the feel of being connected to a community. Having millions of users, Twitter still lacks that connected feeling which is vital for any social media network of today. Posting Tweets does not give a sense of fun and community, and this is why Twitter Inc (NYSE:TWTR)’s user growth has tumbled massively. A study shows that around one billion people who signed up for Twitter never came back.

Twitter Inc (NYSE:TWTR) is perhaps the first social media network which introduced the “follow: model. The source thinks that this is exactly where the problem lies. In a community, people don’t follow; they connect. They interact with each other. Twitter’s user architecture is downhill. It hinders user fun and connection.

Cluttered timelines is another big problem for Twitter. Twitter Inc (NYSE:TWTR) has done a lot of effort to refine its timeline, but somehow it is not showing the most relevant content to users. People miss important tweets they would have loved because of a lot of noise on Twitter timelines.

 John Thaler’s JAT Capital Management owns over 7.3 million shares in Twitter Inc (NYSE:TWTR).

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