Twitter Inc (NYSE:TWTR)’s MoPub mobile advertising business sees a billion users every month and auctions “billions” of ad impressions every day, Adam Bain, President of Global Revenue & Partnerships at Twitter, told CNBC in an interview.
The comment from the Twitter Inc (NYSE:TWTR) executive was made as he discussed current issues surrounding the company including a study recently published by the Pew Research Center about social media actually pushing people to be more shy rather than vocal about their opinions.
“We’re excited about MoPub. I think there is an incredible opportunity there,” Bain said in the interview.
According to the executive, the company acquired MoPub because they saw the opportunity to help Twitter Inc (NYSE:TWTR) and other publishers who are thinking about the challenges and opportunities of mobile monetization.
Bain added that MoPub now has 1 billion iOS and Android users every month and auctions off “billions of ad impressions every single day”. MoPub was acquired by the company for $350 million in a deal that was finalized on October 29, 2013.
Meanwhile, Bain also commented on the recent study by the Pew Research Center which said that people tend to not speak up on social media when they know that their point of view is in the minority. Calling it the “spiral of silence,” the research organization notes that this may be contrary to what the founders of social networks like Twitter Inc (NYSE:TWTR) may have wanted users to behave.
However, according to Bain, it is okay if people do not always voice their opinions on the social network. He said that he and the company’s team have noticed that when people touch the social network’s platform, they get into a different frame of mind. This is a frame of mind that is geared toward discovery of new information.
“In some ways, it’s similar to news and the emotion that somebody gets when they are in this discovery mindset. We think Twitter can help answer those questions of what’s hot, what’s new [and]what’s happening in the world,” he said.
He added Twitter is great from a discovery standpoint and that it is “okay” for people to use Twitter and not actually tweet. Nonetheless, he noted that the social network has just opened their analytics dashboard to regular users for them to investigate what tweets get their followers engaged.
Investors in Twitter Inc (NYSE:TWTR) includes John Thaler’s Jat Capital Management which reported about 7.33 million shares in the company at the end of the second quarter of 2014.