The world largest retailer, Wal-Mart Stores, Inc. (NYSE:WMT), has redesigned its website as it tries to make it more compatible with tablets and mobile devices, as one of the ways to increase competition against online giants like, Inc. (NASDAQ:AMZN). Wal-Mart has, over the past few years, been tying up its online presence as it tries to tap into the consistent growth of the use of handheld devices in doing shopping according to Indiegogo Cofounder & CEO, Slava Rubin, who discussed Wal-Mart’s latest move during an interview on CNBC., Inc. (AMZN) Invest $2 Billion in India to Counter FlipKart

Wal-Mart Stores, Inc. (NYSE:WMT) has already carried out studies in Canada as it tries to find out the kind of personalizations and features that should be added to its website to make it more user-friendly and easier to navigate. Mobile conversions have already increased, highlighting that the company is on the right track in terms of the growth of its e-Commerce.

“I think it is a step in the right direction for the last few years, Wal-Mart Stores, Inc. (NYSE:WMT) has been trying to beef up its online presence. They have already been practicing in Canada a little bit to be able to experiment what more personalization and change the website for a tablet, for a mobile. They are seeing some good results in Canada already increasing mobile conversions up 98% […],” said Mr. Rubin

Wal-Mart Stores, Inc. (NYSE:WMT) in the last quarter announced that it had hired approximately a thousand personnel in the Silicon Valley as it looks to spur innovation in the industry highlighted by the recent redesign of its website. The company is also reportedly trying to develop new products at the back of the massive hiring.

“[…] I think a very large company is trying to move a giant ship, so I think it is important for them to move it forward. I think they are hiring good people and looking to make the right moves. I think they are very much in the valley trying to have an internet company mentality as opposed to being a big company on the internet,” said Mr. Rubin.

The redesigned website expands and improves personalization based on shopper’s orders and search histories. The move was prompted’ by the need to push for growth on the internet, as well as the growing pressure from, Inc. (NASDAQ:AMZN).

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