, Inc. (NASDAQ:AMZN) could bring new and innovative features with their rumored smartphone, Jonathan Geller told Bloomberg in an interview.

The most interesting feature the new, Inc. (NASDAQ:AMZN) smartphone may bring to the table according to the Boy Genius Report president & editor-in-chief is its interface.

Amazon, Jonathan Geller, Is Amazon A Good Stock To Buy, 3D smartphone,

According to Geller, the interface will track its user’s focus to enable moving from screen to screen and context menus for different scenarios. He told the news organization.

“It’s going to use these infrared cameras on the front of the phone and they’re going to track the user’s face. [It’s not going to be just] for 3D effects, it’s going to actually take you from screen to screen or enable context menus. So if you’re editing an email, potentially, if you shifted to the left, this may pop out. It lets you refer to something without losing your place. [It’s going to offer] those types of enhancements that we have not seen before in a phone.”

The Bloomberg host then commented that tracking what users are looking at may be a bit creepy and pivoted to asking Geller about the data plan, Inc. (NASDAQ:AMZN) may reveal with its new smartphone.

Geller said that the plan may be called “Prime Data” and will potentially let users of the phone use, Inc. (NASDAQ:AMZN) services and not have the data they consumer using those services not count against their data plan with their carriers.

The Boy Genius Report added that the play the internet commerce giant is making here is more of a software play because the hardware of the smartphone is not particularly noteworthy. He said the phone could possibly a mid-range phone. Hence, the company may price the phone at about $99, he noted.

The web commerce giant has announced an event in Seattle this coming June 18 which has fueled rumors about the company debuting a 3D smartphone. Watch the Bloomberg video below.

Eashwar Krishnan’s Tybourne Capital Management is an investor in, Inc. (NASDAQ:AMZN) with 448,325 shares by the end of the first quarter of the year. Cliff Asness’ Aqr Capital Management also has 355,850 shares in the company with a valuation of about $119.75 million. Christopher Lord’s Criterion Capital also reported 336,691 shares in Amazon by the end of March.

Disclosure: None

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