BlackBerry Ltd (NASDAQ:BBRY) has been very busy for the last few months with new smartphone launches. BlackBerry Passport, which was launched on September 24 event, had a mixed response from the consumers and the next smartphone in line BlackBerry Classic will soon hit the market. BlackBerry’s CEO, John Chen had been very busy with these new phone launches. Amid the busy schedule, Chen has accepted to deliver a speech at ‘Technologies that Matter’ series forum at Hong Kong Science Park on October 17. Details of the event were posted in a ‘Crackberry’ article.
The ‘Technologies that Matter’ forum will be organized by MIT enterprise Forum at Hong Kong. The article stated three key issues, which Chen will be talking about during the proceedings on October 17. Three issues includes future technology, growing security concerns and BlackBerry Ltd (NASDAQ:BBRY)’s turnaround.
Chen will be addressing audience of the forum about challenges that phone business might face due to the breach in the line drawn between work and personal communications. BlackBerry Ltd (NASDAQ:BBRY) phones were dubbed as the phones for professionals, whereas other smartphones from Apple Inc. (NASDAQ:AAPL) and Samsung Electronics targeted phones for personal purposes. But, those clear distinctions between the purposes were broken down, which was the main reason for dip in BlackBerry’s market share.
He will also address about the ever growing security concerns during the proceedings. As the days roll, people want to enable all the functionality in their mobile devices, but with increasing functionalities the security risk also increases proportionately. Chen will talk about the need to adapt with increasing user demand. Chen will also talk about the BlackBerry Ltd (NASDAQ:BBRY)’s plans for the turnaround to lead in the upcoming mobile computing era.
Chen is well known for his interesting public speeches, which many are looking forward to on October 17.