In order to understand the impact of marketing through Facebook, you need to know which ones are the most impactful Facebook ads.
There is no denying the fact that Facebook has become a part of our life. Founded in 2004, the social media platform is now used by 2 billion active users monthly. With the diversity it has to offer, Facebook has become one of the most sought after place to market products or campaigns. If you can create the perfect type of targeting, you are sure to reach out to customers or audience you would not have been able to reach out to through other platforms. The only catch is you cannot get away without paying Facebook for this reach. The algorithm makes sure that you cannot get a lot of organic reach without any cost.
With more than 3 million competitors active on Facebook, advertisers need to get really creative to gain attention of people. For example, “Give Me a Heart”, a campaign by Donate Life America, included a video that showed the long wait and complications faced by people requiring heart transplants. It received a lot of likes and shares and one person from that video actually received a transplant. Proctor & Gamble’s Always launched the “#LikeAGirl” campaign to debunk different misconceptions and flawed perceptions about women. The strong message was an instant hit with nearly 3.5 billion global impressions. But the most impactful campaign has to be the “Ice Bucket Challenge”, created to increase awareness about ALS. It resonated with a lot of celebrities and the challenge was done by people all over the world. Since the campaign, research on the disease has received nearly $250 million.
A good marketing campaign does not always need a lot of money. It requires careful design. If you want to know about more such Facebook campaigns, check out Insider Monkey’s 5 Most Popular Facebook Ads.