‘Whistle’ Did It For Pets, and Apple Inc. (AAPL) is Going To Do It For You!


In an interview with ‘Whistle’ CEO & co-founder Ben Jacobs, Fox Business anchor Deirdre Bolton discussed on the importance of wearable devices for pet dogs.

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Answering to Bolton’s question as to why do dogs would need a wearable device, Jacobs said

“The things that are really going to last and emerge and those that create lasting value for a standard normal consumer, we really believe ‘Whistle’ does that for the everyday pet owner.”

According to Jacobs, the device would not only help pet owners to track the exercise needs of their pets, but also to know whether their pets are facing any difficulty in terms of a medical emergency. He added that the device is hundred times more sensitive than the wearable devices for humans.

Speaking about the market for such devices, Jacobs said that the market for human wearables has a number of regulatory hurdles to face.

Looking at the progress in the technological development of wearables, ‘Whistle’ has done it for pets, whereas Apple Inc. (NASDAQ:AAPL) aims to do it for all of us with its recently announced production of its smartwatch, which was disclosed in a recent release by Reuters.

The smartwatch by Apple Inc. (NASDAQ:AAPL) is believed to hit stores in October this year, allowing it to cash in on the Christmas frenzy. Some of the features of the smartwatch include a 2.5 inch arch screen which will have a protruding look and also wireless charging capability.

It is hoped that Apple Inc.’s (NASDAQ:AAPL) launch of a smartwatch will bring about a revolution in the wearables devices industry, which is currently comprised of players like Jawbone, Samsung, Sony, etc. which mainly provide devices as smartphone companions. Comparatively, Apple smartwatch is said to have ten sensors to collect heath measurements and other kinds of data.

Just as the Apple iPad created a whole new market for tablets, the new smartwatch can also have similar effects on the wearable device industry, provided that it stands up to expectations of Apple users by delivering breakthrough innovation with simplicity and style as Apple Inc. (NASDAQ:AAPL) has always done with its previous range of devices. It can also threaten the market for fitness tracking devices with limited features.

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