What Twitter Inc (TWTR) Needs To Do For User Growth


Twitter Inc (NYSE:TWTR) has failed to impress the investors and people in general with its performance so far. When the company was listed, there were high expectations because of the unique idea and immediate traction, popularity it got in the world. But Twitter Inc (NYSE:TWTR) could not sustain its fame, thanks to the bad management and behemoth rivals like Facebook. But an article on Quartz said the little blue bird may be coming back to the business. Recently, there has been a lot of hype about its newly launched live streaming service Periscope. This service was no a unique innovation from Twitter Inc (NYSE:TWTR). The company was awakened from its deep slumber when ‘Meerkat’ made its entry in the scene.

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The source quoted an analyst from Jefferies & Co., who thinks that the new streaming service is a game-changer for Twitter Inc (NYSE:TWTR). He also said that the new app will give Twitter Inc (NYSE:TWTR) a boom in the video ads market which is going to be valued at $17 billion by the end of 2017. But this seems not to be the case.

Periscope is just a service, which can be used by a limited number of users. Twitter Inc (NYSE:TWTR) has the user growth problem, and let’s face it: a single service could not turn the tables around, especially not a live streaming service, given the fact that a very few people outside the US (especially Asia) have this trend of live streaming on the internet because of no facilities.

Twitter Inc (NYSE:TWTR) will have to devise a unique strategy and a “universal feature” to get back in business.

  John Thaler’s JAT Capital Management owns over 7.3 million shares in Twitter Inc (NYSE:TWTR).

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