Will Amazon.com, Inc. (AMZN) Benefit From Original Digital Programming? Kate Rogers

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Whether Amazon.com, Inc. (NASDAQ:AMZN) will get a boost from producing their own original digital programming was discussed by Kate Rogers in a segment on Fox Business Network with Charles Payne.

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The discussion about Amazon.com, Inc. (NASDAQ:AMZN) comes after the company recently revealed that its third original kids series titled Annedroids is now available on Prime Instant Video. According to some reports, Amazon.com, Inc. (NASDAQ:AMZN) will be spending $100 million on original programming in the third quarter.

In its most recent earnings call, CFO Tom Szkutak hinted about more focus from the company on original entertainment content.

“In terms of (video) content, we’ve seen just more and more Prime members are streaming free content. When you look at the service that we have today, it’s improved dramatically over the past 12 to 24 months. And we really think it’s a great service and that’s why we’re investing in it,” Szkutak said.

In the discussion, Kate Rogers noted that whether Amazon.com, Inc. (NASDAQ:AMZN) can become more successful by providing original shows is still in question. However, she noted that the key here is for the company to offer great shows.

“We know Amazon took a hit because it missed in its earnings report and people are so-so on this Fire Phone, but they are also going to be putting some money into launching original digital programming. Just like Netflix, it will be available only on Amazon Prime. I’m not sure if they are going to be able to come up with anything as good as House of Cards but if they can, I’m on board,” she said.

Amazon.com, Inc. (NASDAQ:AMZN), with offering original shows through their paid Prime service, moves into the territory of Netflix, Inc. (NASDAQ:NFLX) which also makes original shows that they release exclusively through their service.

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