Apple Inc. (NASDAQ:AAPL) is supposed to unveil the rumored iPhone 6 in September and the expectations from the new iPhones are quite high. It is rumored that the iPhone 6 will come in two screen sizes, one 4.7-inch model and another 5.5-inch model, but apart from aesthetics are we going to see any new features in the iPhone 6 that will be a major differentiator between it and its predecessors? Jo Ling Kent and Enderle Group’s president, Rob Enderle, discussed what to expect from the new launch from Apple Inc. (NASDAQ:AAPL) on Fox Business recently.
” I am expecting it do very well, I doubt much the supply shortages that have been reported because that’s Tim Cook’s strength. He knows supply chain, he knows it very well. So, if he were to stumble on that, then that’s stumbling on something that is his expertise. So, I am expecting it to go and go very well,” Enderle said.
Kent mentioned that people are expecting a lot from the upcoming iPhone. One of the anticipated feature is that of ‘Health Kit’ that Apple Inc. (NASDAQ:AAPL) displayed at its worldwide developers conference. She revealed a rumored feature of ‘Smart Home’ which will enable users to operate electronic devices inside their home. She also mentioned that people are expecting advanced fingerprint technology from Apple Inc. (NASDAQ:AAPL)’s rumored iPhone 6, that will enable them to unlock their phone, make payments and do other things by detecting their fingerprints. According to Enderle, the problem with Tim Cook is he doesn’t possess the ‘magic’ that Steve Jobs did in the context of launching a new product.
“[…] We have now seen a number of products that look compelling […] So, there is an opportunity for Apple Inc. (NASDAQ:AAPL) to come here and move. Remember that tablets were dead, until they brought out the iPad. Right now wearables aren’t doing that well, but Apple Inc. (NASDAQ:AAPL) hasn’t entered the market […],” Enderle said.
As of June 30, 2014, Carl Icahn‘s Icahn Capital LP owns 52.7 million shares of Apple Inc. (NASDAQ:AAPL).