After several months spent in trying to be acquired by Yahoo! Inc. (NASDAQ:YHOO), Aviate, an Android launcher that allows users to better customize their home screens, among other features, has finally hit the stores. The app finally launched with a new look and name, ‘Yahoo Aviate.’ Paul Montoy-Wilson, Product Manager for Aviate Yahoo and co-founder was on CNBC to provide a sneak preview of the app.
Yahoo Aviate according to Montoy-Wilson adds new smarts to a smartphone while also making it simpler. The launcher completely replaces the Home Screen and instead of having pages of apps, it automatically organizes them.
Yahoo Aviate is that type of app that is able to show music apps when one is driving or news and weather apps in the morning, as well as productivity apps when one is at the Gym. The app also pay closer attention on daily habits as well as showing content instead of apps.
Mark Daiss also a co-founder of the app on the same interview reiterated the fact that Yahoo! Inc. (NASDAQ:YHOO) is trying to build great projects around daily habits. Mr. Daiss highlighted some of the benefits of the app reiterating;
“[…] With Aviate what we can really do is bring the content that is mostly useful to user’s right to the home screen of their phone so that they don’t have to search for it.”
Asked on the monetization strategy for Yahoo Aviate going forward, Mark Daiss reiterated the fact that the app is just new into the market. The main focus at the moment will be geared towards building great user experience.
Jericho Capital Asset Management, run by Josh Resnick upped its stake in Yahoo! Inc. (NASDAQ:YHOO) by 15% to 3.84 million shares, during the first quarter of 2014. While Whale Rock Capital Management, managed by Alex Sacerdote trimmed its stake by 14% in the company during the same period, and now owns 1.50 million shares.