Yahoo! Inc. (YHOO) Finally Wakes Up to E-Commerce After 15 Years

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Yahoo! Inc. (NASDAQ:YHOO) was there long before the internet behemoths that rule today, even existed. The company had everything going for it even after the tech bubble boost, it had the recognition, and more importantly, it had the user base, but it could never succeed the way others did. Yahoo! Inc. (NASDAQ:YHOO) has been lagging on a lot of fronts, when compare to peers and a major reason for it is the company never seriously explored other territories to fuel its growth. So, it comes as a surprise to many that Yahoo! Inc. (NASDAQ:YHOO) has revamped its e-commerce arm and is making a fresh start in the market.

Amazon.com, Inc. (NASDAQ:AMZN), Yahoo! Inc. (NASDAQ:YHOO), Google Inc (NASDAQ:GOOGL), Facebook Inc (NASDAQ:FB)

Amit Kumar, Head of Small Business at Yahoo! Inc. (NASDAQ:YHOO) discussed the company’s e-commerce business on Bloomberg, recently.

“In fact Yahoo! Inc. (NASDAQ:YHOO)’s Small Business has been around for 15 years, we have a million and a half small business customers right now, we have processed over $65 billion in e-commerce transactions and we felt this was a time to give it a big upgrade. So, what we have done is, we have really simplified the flow for new people, who have never sold online and get them up and running in 2 minutes […],” Kumar said.

Kumar mentioned that Yahoo! Inc. (NASDAQ:YHOO)’s latest foray into e-commerce is focussing on ‘mobile first’ and its providing merchants the tools that they have in the real world like being able to see who is coming on their online store, interact with the customers and make sales. Kumar also revealed that Yahoo! Inc. (NASDAQ:YHOO) is helping the merchants on its site to market their products in a better way by integrating their accounts with its advertising platform.

“When you start something 15 years back, looking back from now, you realize that that was the time when the internet was just starting, there was nothing outside the U.S., really and the world has really changed over the last 15 years and this is as good a time as any I would say and of course new leadership with Merissa coming in has helped […],” Kumar added

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